About this Congress; Aims and Audience
"Advanced language management develops business talent; it fosters collaboration and the ability to work in teams; and it improves competitiveness. It also contributes to European cultural diversity and to the promotion of the Basque language."
Bingen Zupiria Gorostidi, Minister of Culture and Language Policy and Government Spokesperson.
Why the Languages Lanean Congress?
Because the business enviroment is diverse. The range of economic activities is increasing in terms of supply and demand. This also applies to languages. The Languages Lanean Congress aims to share and discuss experiences and knowledge about the challenges of language management in the context of economic activity.
Who is the Languages Lanean Congress for?
Business people and employees, clients and suppliers... All those who have concerns related to the use of language in economic activity will find interesting content at the congress; including, how to give each language its own space, how to establish an appropriate coexistence between languages, how to measure the economic value or the incalculable added value of languages.
5 reasons to attend:
- Because we use multiple languages in our institutions and companies, with customers, suppliers, employees and partners. And because what is not managed properly influences the functioning of our organisation and the results we achieve Management (reflection, definition of objectives, development, measurement, learning, improvement...) is essential to carry out the activities in the most effective way, in order to obtain better results.
- Because language management is a tool for improving competitiveness, recruitment and cohesion factors. And because you will find the resources, tools and support at your disposal in the workplace.
- Because you will have access to success stories of advanced institutions in the socio-economic field, international experiences and exemplary local practices that different speakers will share first-hand.
- Because you will learn about practices in different areas of language management related to the language of service and the language of work: customers, employees, digital transformation, social responsibility and innovation.
- Because you will be able to participate in round tables on the language management of the future in sectoral groups.
